Your dream job does exist.
Discover it at Vodafone!
We are looking for a Marketing & Channel Lead - Red & Youth Squad
First things first: Our Brand.
We are a digital brand and a global technology company, operating in the fields of telecommunication, e-commerce, gaming, insurance, TV, tech-fin and payment systems, currently in 21 countries.
With our expertise and passion for digitalization at Vodafone, we are a global center of excellence that sets the pace in the industry.
We are proud to export our successful practices abroad, while transferring our global know-how to our country.
We have a global team of more than 90.000 colleagues taking part in a transformative and an exctiting journey.
Our Spirit, Our Way.
Here are the key behaviours that help us bring our Spirit and Purpose to life:
- Earn customer loyalty: Small things do matter.
- Experiment, learn fast: Just take the chance.
- Create the future: That’s possible.
- Get it done, together: It’s up to each of us to make it happen.
Here, everyone can feel free to be themselves and express their ideas.
We are proud to have the most flexible #hybrid way of working in Turkey.
Together with your team, you can decide which days to come to the office depending on your work requirements.
Another favorite: Meeting-free afternoons! Every Friday, arrival of the noon means we can start to take it easy: spend time working on our personal development or catching up with our team. We call this #CumaKafası (Friday mood :)).
And yes we are Agile! The world is constantly changing. And we cannot afford not to! Our journey began by simplifying our organizational model and transforming into a more agile structure that now we use extensively, especially in our development processes.
1. Why is this role really critical to us?
- Accountable of executing robust strategy of Red segment for generating high value segmented gross addition in line with the overall Vodafone Turkey’s inflow vision & goals
How will you spend your time at Vodafone?
Require range of skills from market and customer research/insight, shaping and strategizing paid & owned marketing communications around customers’ business drivers, and enabling best-in-class customer experience in all touchpoints- Drive partnership deals to reach customer groups order to strengthen Vodafone’s position
- Be flexible on taking responsibility of other roles (product, commercial etc.) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality “Modern Marketing” perspective.
- Identify key opportunities and innovative product models in the market through data analysis, competition benchmarks, extensive market research and understanding customer insights; moreover presentation and demonstration ability to influence key stakeholders up to including board level decision makers is also expected
- Identify possible traditional and digital media channels and platforms for integrated marketing communication campaign
- Brief & lead go to market and 360 communication plans working with Brand Strategy, Digital Marketing and Media teams
- Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand and identify target audience profile segments, market segments and potential marketing mix for integrated marketing communication campaign
- Formulate hypotheses to construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
- Use data and analytic tools effectively to resolve customer issues and identify and eradicate unnecessary challenges
- Share experience to make every chapter member capable of leveraging & using the technologies that change the marketing environment for our customers
You are just the person we’ve been looking for, if you have:
BSc. degree in business administration, industrial engineering, economics or similar fields of engineering- Has strong commercial mindset, ability to define marketing and sales opportunities
- Has analytical thinking skills in every aspect of work and pays attention to details
- Comfort in working with excel models and analyses
- Flexible mind set to adapt to a constantly changing business field, and good at handling ambiguity
- Has analytical thinking skills in every aspect of work and pays attention to details
- Knowledge and experience of agile working model and/ or ability to adapt to agile working environment and dynamics
- Good at multi-task management & problem solving
- Strong written and verbal communication skills and inter-personal skills
- Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders
- Result oriented and delivery-focused
- Familiar with digital marketing (Adobe Analytics/Omniture, Adobe Target etc.) and business analytics tools
Get to know us
If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr
https://www.vodafone.com.tr/insan-kaynaklari
Instagram: https://www.instagram.com/vodafonekariyer/
Youtube: https://www.youtube.com/user/VFTurkiye
This role has a #Hybrid working model
Wait for it: Our benefits!
We like to keep them flexible:
- Vflexy: Flexible Benefits Program
- Hybrid working kit
- Ergonomic kit allowance
- Digital meal voucher
- Flexible transportation allowance.
- Employee assistance hotline & counselling
- Comprehensive and flexible private health insurance
- Discounted price deals for wide range of products & services
Plus, plenty more to enjoy!
#LI-Hybrid
Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.
