BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT POLAND IS LOOKING FOR A BUSINESS INSIGHTS EXECUTIVE
SENIORITY LEVEL: Junior Level
FUNCTION: Marketing
SALARY RANGE: competitive salary + excellent benefits + market leading bonus
LOCATION: Warsaw, Poland
ROLE POSITIONING AND OBJECTIVES
We are consumer centric company.
The insights that you will provide to the business will be crucial for our strategy and actions when it comes to the shape of our product portfolio, distribution, and pricing.
The role is responsible for analysing and connecting data from different sources to provide comprehensive understanding of market trends and categories performance drivers. You will then use it as a base for forecasting outlook of the business.
Reports to: Senior Insight & Foresight Manager Poland and Baltics
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
- monitoring competitive landscape
- providing insights on market trends and building recommendations for product, distribution, and pricing strategy across multiple categories
- investigating sales data from multiple sources (internal and external, i.e., Nielsen Retail Audit data)
- reporting BAT key brands performance, incl. outlook based on trends observed
- checking efficiency of activities ran by Marketing teams and providing recommendations for further improvement of those
CAN THIS BE YOUR FUTURE ROLE?
- Are you driven by curiosity? Once seeing a result that doesn’t match your expectations (in positive or negative way), do you naturally look for the reason “why”/explanation?
- Do you have experience in analysing sales data and deriving insights from those?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- 2+ years of experience in similar position in other FMCG/agency
- experience in analysing large sets of data and summarizing the outcomes in short & simple way
- ability to connect the information / insights from different data sources to build complete view on the market
- curiosity and eagerness to understand the drivers / “reason why” behind the numbers you are seeing
- excellent teammate, open for cross-functional work
- Knowledge of Microsoft Office
- Proficiency in spoken and written English
- University degree (economy, statistics, marketing, sociology or other similar)
BENEFICIAL
- Experience with Nielsen Answers tool
- Experience in data reporting automation (Power BI reports creation or other)
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
